Wednesday, November 28, 2018

Is GEO Conquesting or GEO Fencing Better For Lead Generation?

Is GEO Conquesting or GEO Fencing Better For Lead Generation? Is GEO Conquesting or GEO Fencing Better For Lead Generation?
GEO Conquesting: Conquest 100 Local Car Dealer Leads Every Month Discover the best GEO Conquesting lead gen service for car dealerships at https://ift.tt/2Sl5m8L Geo Conquesting vs. Hyper Mobile and why they should be used together! Both technologies are used together for each of their benefits. Hyper-Mobile targets and shows ads immediately while they are in the targeted area. Then Geo Conquesting is used to retarget them long term when they leave the targeted area. Geo Conquesting We call this geo conquest lead generation because we are winning over customers from our competitors. Example of GEO Conquest Lead Gen for an Automotive Dealer - A Kia Auto Dealership wants to target customers who are in the market for a new or used car. They geo conquest 4 competitors, a Toyota Dealership, a Honda Dealership, a Scion Dealership and another Kia dealership that is their competition. We track them using their cell phones and begin showing those people who walked onto any of those dealerships ads the next day on their mobile phones, home, and work computers. An ad might advertise to come and check out their Kia Dealership. Each person who walks onto the original Kia Dealership’s lot is considered a “conversion” and counted in the analytics. The customers are then retargeted for another 3 weeks. How Geo Conquesting Works: 1) Geo Targeting - A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID. 2) Collecting Advertising ID’s - Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allow us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement. 3) Cross Device Retargeting - Advertising ID’s are then collected, tracked, cataloged and sent to a demand side platform where we can then retarget those were in the geo targeted areas. A special process using 3rd party services allow us to know which computers are connected to the home and work computers that they use. This is done through processes such as logging into a bank account. If a person has a banking application on their phone and logs in with their username and password the bank can tell it was from their mobile app. Later if that same person logs in with their username / password on their home or work computer the bank also knows this and ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, and home computers. Hyper Mobile Targeting A process of showing display ads on mobile phones when they are in a designated area. How Hyper Mobile Display Advertising Works: 1) Geo Targeting - A geo-targeting technology is used to trigger when a mobile phone is in a designated location 2) Display Advertising – Once they are in this location and are using the Internet, display ad spaces on websites such as Fox News, CNN, WebMD or any other of the millions of websites that have display advertising will show your ads immediately on their mobile phones. 3) Retargeting – cookies are placed on iPhone and Android devices to retarget only on their mobile devices. Cross device retargeting is implemented whenever possible. Benefits of Hyper Mobile: 1) Immediate showing of ads while in designated geo targeted area. Weaknesses of Hyper Mobile: 1) Retargeting (without Geo Conquesting) is not effective on mobile devices because it does not usually continue beyond the current browsing session. 2) Only able to show ads when inside the geo targeted area. Don't be confused by misleading competitors that may use words like GEO Fencing & GEO Targeting for lead generation as they are limited in their capability to truly GEO Conquest! We siphon competitor leads via true GEO Conquest technology that captures the mobile advertising id of every lead that goes to your competitors dealership for longer than ten minutes! With our extending network & massive amount of monthly ad spend we are able to get your message out and seen over 400,000 times a month guaranteed! Contact us today & lock in your city as we have a strict first come first serve exclusivity clause that protects our partner dealerships. Local Auto Leads (866) 244-0990 https://ift.tt/2E0CK1v https://www.youtube.com/watch?v=4XmykpyIlo0

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